↳ The Journal

Reno, in long form.
Written here.

Spotlights, neighborhood roundups, seasonal guides. One new piece most weeks. Built to be useful, written to be readable, optimised so Google can find them.

Spotlight13 May 2026

The Emerson cocktail bar in Midtown Reno

A mid-century cocktail bar at 955 South Virginia in Reno's Midtown, owned by Tyler Colton, with a seasonally rotating menu and a sit-down-and-talk atmosphere.

Guide12 May 2026

Where to find the best cocktails in Midtown Reno: a working bartender's guide

A starter map to Midtown Reno's craft-cocktail corridor: where to find The Emerson, Death & Taxes, Rum Sugar Lime, and Atlas Landing, and how to put them together into a single night.

Arch City Journal. Reno guides, neighborhood deep-dives, monthly spotlights